Analysing music videos...

One of the music videos we have chosen to analyse is "an honest mistake" by the bravery.
we have picked it because we really enjoy there music, and think it's really different and the music video is stunning. It is so clever and the sort of video you can watch again and again. The bravery are a punk rock band from America, very similar to the goo goo dolls. So this video is set in a studio. The band perform the song whilst all around them a domino effect is taking place. An inventive idea where one thing hits into the next causing something new to happen. And it's also a very clever metaphor for the message i think they are trying to get across. One small mistake can turn into another and it can get worse and worse, just like the video, it starts off with dominoes knocking each other over but then things are destroyed, there is fire, decapitation and other consequences.

This is the link to the music video " an honest mistake"

http://www.youtube.com/watch?v=O8vzbezVru4


The band is from an independent record label, which gives them a lot more freedom to do what they want. They don't have to conform to a formula or specific expectations. The video is all in black and white however by using a colour splashing effect they've kept the golden yellow colour from some of the objects. This makes it look very arty and so cool as an effect.

It begins with the domino bouncing in rhythm with the music, this is used throughout the video and all of the editing cuts work with the music. The visuals will cut to a new shot in time with the rhythm of the music, this is fundamental with a music video and without doing this the video doesn't work as well with the song. It sounds simple enough but without the synchronisation it will not give as good of a feel to the video. I think the video also uses sex appeal to attract the specific audience of this genre. The intention is to draw in the women of the audience, and show off the lead singer. This works well because it fit's with the band however when it comes to making our film I don't think we will do the same.

This shot also draws attention to the coloured belt. In the video the golden yellow colours are kept whilst everything else is black and white. And the camera zooms in on the belt to show this colour effect.

I think the reason the band decided to use the domino effect in their song is to create a unique and inventive style to their music videos. Such as "fearless" where they play on boats or "time wont let me go" where they build a world out of playing cards. The inventive ideas are what the target audience are looking for. it will also help to sell the video through viral advertising. People will see it and send a link or email to their friends. The band members also where the expected cloths for this genre. Leather jackets, dark clothing and extreme hair styles.

The themes and style complement the genre and song it self. It is quite dark, black and white but it is perfect for the song. The rest of the song continues in the same way, domino's hit things which hits bigger things and the consequences get more destructive. The editing and smashing of things work in time with the music and truly makes this video superb and one of the best in it's genre.

We want to apply this kind of rock and roll theme but soften it a bit, as we both have different tastes in music we had to compromise.